Agency Entrepreneur. Personal Brand & Content Strategist.
What if your pipeline problem, was actually a personal branding problem?
At any given time only 3 percent of your audience is ready to buy, and ironically that’s the portion that 99% of agents focus on marketing to. The problem is that leaves the 97 percent with nothing. Today, instead of waiting at “the end of the well for the last bit of drops”, smart agents are building their personal brand “upstream” with the 97 percent that are not quite ready, but soon will be.
Take a second and think about your favorite brand, product or person… Do you feel how it excites you? How it inspires you? There is a reason you feel that way and guess what, it's not by accident. It’s by design. The best companies in the world don’t sell — they brand.
More than anything, I want you as an agent to reach your full potential and become your greatest version. My vehicle to make this happen is through helping you grow your personal brand in today’s ever-changing social media space.
I will help you properly position your personal brand to stand out, elevate your visual identity, and show up confidently on social media. In return you will connect on a deeper level with your desired audience of ideal buyers/sellers far before they need you, grow your authority and, ultimately, sales.
Today, The Top Agent Personal Brands Are Built On Social.
Advertising and branding are not the same. Any agent with money can pay to blast out “just listed, just sold” messages, but today, it’s about much more than simply being seen. It’s about being felt. This is much harder because it takes listening, empathy, and the intention to make a real connection.
Today, an agents personal brand is best built on social media. 68% of a buyers journey to hiring an agent is happening online before they even request a meeting. In a world of short attention spans, the agent that gets chosen must be crystal clear on who they are serving and consistently put out valuable content that serves that audience. This is what grows your position as an authority. I’m here to make sure you get chosen.
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In this initial phase we create clarity in your ideal client, brand identity, and messaging to properly position you to stand out from the local agent competition.
Audit of your top agent competition
Target client persona buildout
Refine your personal “about me” story
Define core brand values
Unique value proposition
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Here, we refine the design of your logo, symbol, typography, and color palette to elevate the perception of your brand. The design of your updated visual brand identity will now be informed by your refined brand position, values and messaging.
*Access to professional design team to execute will be an additional fee
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The sum of your social media handles together make up your personal brand ecosystem. Here we align your profiles for a consistent personal brand experience across all major platforms (think Instagram, YouTube, Facebook, LinkedIn, etc).
Profile photos
Banners
Visual identity elements
Messaging to be cohesive on all major online touch points
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With your brand ecosystem now fully aligned, it’s time to create valuable content. The key to seeing results from social media is consistency, so here, we set the right systems in place for your brand to stay consistent with quality content.
Batch content spreadsheet set up
Calendar set up (ideation time, batch shooting time, posting and repurposing time, interaction time)
Automation Technology
SERVICES
Here’s how I can support you 1 on 1:
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With your ecosystem now aligned, and your social media structure in place, you now have the proper infrastructure to
produce and post valuable content consistently on the platforms that matter to you most.
This portion of our work together involves my weekly/monthly objective planning, and task mapping with my advisory on:
Defined Weekly/Monthly Content Scope
Topic Research
Topic brainstorming/ideation
Most up-to-date posting/distribution tactics
Evolving content strategy based on content performance & emerging trends
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Advisory on highest value video equipment to support your phone as the camera
Advisory on proper batch educational video content strategy/mapping
Access to high performing Journi Agency templates/resources
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Most up-to-date posting/distribution tactics
Delivering updates on emerging platforms, platform changes/trends (and if/how we should tweak content strategy)
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We can’t improve what we can’t first measure. By watching the right metrics and putting measurement systems in place, we can benchmark and alter your content strategy based on what content proves to be performing versus what does not.
Set up of measurement trackers for relevant platforms (structure)
Quarterly engagement/performance review
I help the modern real estate agent identify their unique greatness & grow a magnetic personal brand into todays social media space.
Over the last 13 years of my career, I have developed a rare toolkit of expertise that spans from video/film production and digital marketing to brand strategy and social media strategy.
Since 2017, I have run the personal branding & social media marketing agency journi that specializes in working with the nation’s top real estate agents & teams to properly grow their brand in the online space.
After 5 years of leading a world-class team of creative experts, I am now bringing all of that expertise and insight of “what works” to your specific challenges as an individual agent looking to grow a market-leading personal brand in today's social/online space.
Testimonials
The more magnetic your agent brand, the better your bottom line.
Are you ready to elevate your agent brand to the next level?
What you can expect from my advisory working 1 on 1:
A refined personal brand identity & messaging that provides a new confidence in making new content.
Your own library of evergreen educational video content to repurpose from both now and years to come.
Increase in social media visibility, engagement, conversations, website traffic, and email newsletter subscriptions .
Increase in referral opportunities due to stronger relationships with fellow agents following you.
Increase in market recognition, and reputation as a top agent for your ideal market.
Peace of mind: Support of a proven personal brand/social media marketing strategist to offer expert advisory.
Implementing best practices to save you time and get a bigger ROI from social media in less time.
Melisa Buigues | Engel & Volkers Newport Beach | Pasadena, CA
“I don’t know where both my personal brand or marketing overall would be without Terrence’s direction and support. Terrence helped me with brand strategy, brand identity, positioning, ideal client, as well as visual brand identity to position me as leading agent in my local area. Terrence helped me gain confidence in what was unique about my agent brand as well as the right exposure of my brand across all social platforms”
Desiree Bilich | Keller Williams East Bay | Pleasant Hill, CA
“Terrence transformed my business with strategic brand strategy in ways I never imagined. From visual brand identity featuring an eye-catching logo, brand colors and custom website to brand messaging in the form of ideal client persona, identity positioning, and even content pillar strategy that we are using to grow our social media platforms. Terrence also directed us through a much needed revamp to our existing real estate marketing materials to now seamlessly align with our updated brand Identity. Terrence is responsive, creative, fun and a force to be reckoned with!”
Are we a good fit?
Fill out the form to the right to find out if we are good fit to work together.